About Peppynest

Peppynest, an innovative location-based e-commerce platform, is transforming online shopping by creating a dynamic marketplace tailored for all users, particularly focusing on the elderly demographic. The platform facilitates seamless exchanges of goods and services within specific geographic areas, standing out with its hyper-localized approach.

Peppynest's Location-Based Search feature enables users to effortlessly discover nearby stores, unlocking exclusive deals. Emphasizing support for local businesses, Peppynest fosters community engagement, connecting users with businesses in their neighborhood. The platform prioritizes inclusivity, ensuring accessibility for individuals of all ages, backgrounds, education levels, and physical abilities.

Whether users seek the latest products, local deals, or community exploration, Peppynest provides a personalized and convenient online shopping experience. By prioritizing locality and inclusivity, Peppynest revolutionizes traditional e-commerce, offering a curated and connected marketplace at users' fingertips.

Problem Statement

Peppynest originated from addressing two major e-commerce challenges: the lack of inclusivity and the absence of hyper-localization. Traditional platforms often neglect older adults and those with limited technical skills, hindering accessibility. Peppynest aims to bridge this gap, recognizing that as mobility decreases with age, delivering goods becomes crucial.

Moreover, traditional platforms struggle to offer localized experiences, favoring national brands and neglecting local businesses. Peppynest seeks to enhance community engagement by connecting users with nearby stores and ensuring an inclusive and tailored online shopping experience, addressing the limitations of conventional e-commerce platforms.

Objectives

Our objectives revolve around revolutionizing the online shopping experience for individuals of all ages, abilities, and educational levels, while simultaneously fostering community engagement and strengthening local economies. By embracing these objectives, we aim to create a platform that truly embodies the spirit of inclusivity and hyper-localization. 

Ideation

Peppynest's journey from ideation to execution followed a meticulous and user-centric approach. The initial phase, Market Research, delved into comprehending the distinct needs and challenges confronting elderly users in the realm of online shopping. This involved a thorough exploration of existing e-commerce platforms tailored for the elderly, dissecting their strengths and weaknesses, and discerning market trends and opportunities.

Simultaneously, a parallel track of UX research unfolded, involving meetings, user observation, and A/B testing to glean insights into the online shopping habits, preferences, and pain points of elderly users.

With the data from the research phases, the team transitioned into Understanding User Groups. This step involved creating intricate user personas that encapsulated the diverse characteristics, behaviors, and needs of different elderly user archetypes. These personas laid the foundation for detailed user journey maps, unraveling the steps elderly users undertake during online shopping, thereby identifying potential challenges and avenues for improvement. 

With insights from user personas and journey maps, the team seamlessly moved into the Wireframes and User Stories phase. Here, wireframes were crafted, emphasizing simplicity, clarity, and inclusivity. The design principles embraced large fonts, high-contrast color schemes, and clear labels to enhance readability and accessibility. 

Low-Fi Wireframe & Sketch

Transitioning to the Development phase, an agile approach was used, facilitating continuous iteration and feedback integration. Accessibility features were prioritized, and responsive design principles were implemented for adaptability across various devices commonly used by elderly individuals.