Sales and Marketing Executive – Software

At Upview, we bring business ideas to life through technology, design and product engineering. We’re looking for a proactive, results-driven Sales and Marketing Executive to grow our customer base for RetailerPOS and LawBook, while generating new business for Upview’s software development and technology services. This is a hands-on customer-acquisition role combining prospecting, product demonstrations, relationship building and targeted marketing. You’ll work closely with our product and technical teams to understand customer needs and turn qualified opportunities into business growth.

Applications are open until Dec 1, 2026. This role is based in Colombo, LK.

Requirements

• Experience in sales, business development or marketing, preferably within software, SaaS or technology services.
• Ability to identify potential customers, understand their business challenges and communicate the value of software solutions clearly.
• Strong communication, presentation, negotiation and relationship-building skills.
• Confidence in approaching new prospects, conducting discovery conversations, presenting products and following up consistently.
• Familiarity with lead generation through email, social media, professional networks, referrals and direct outreach.
• Ability to manage a sales pipeline, maintain accurate CRM records and work towards agreed customer-acquisition and revenue targets.
• Good organizational skills, initiative and the ability to work independently while collaborating with internal teams.
• Familiarity with retail operations, POS systems or legal-practice workflows would be an advantage.

About the Role

• Drive customer acquisition for RetailerPOS by identifying and engaging retailers, restaurants and multi-outlet businesses.
• Develop LawBook’s customer pipeline by connecting with lawyers and law firms, understanding their workflows and coordinating demonstrations and onboarding opportunities with the product team.
• Generate new business for Upview’s software development, product engineering, UI/UX design, AI integration and related technology services.
• Research target markets, build prospect lists and qualify leads based on business needs, budget, decision-making process and timing.
• Conduct product demonstrations and sales presentations that connect relevant features with practical customer benefits.
• Manage the sales process from initial outreach and discovery through proposals, negotiation, closing and onboarding handover.
• Collaborate with technical and leadership teams to prepare proposals and communicate accurate scope, approved pricing and delivery expectations.
• Plan and execute targeted marketing activities with the team, including outreach campaigns, product content, sales materials and relevant industry events.
• Maintain timely follow-ups and accurate CRM records, and report on qualified leads, demonstrations, conversions, pipeline progress and revenue.
• Build customer and partner relationships that support referrals, renewals and additional business opportunities.
• Share customer feedback, objections and competitor insights to help improve product positioning, marketing and sales effectiveness.